Accelerate your growth with understanding

Start playing the right game for high ticket B2B and win

Volume Game

Scale & quantity focus

Quality Game

€50K ACV | €200K+ LTV

When deals reach €50K+ annual value or €200K+ lifetime value, everything changes. After this point the only game in town is quality. Data quality. Outreach quality. Sales meeting quality. Closing quality.

Founders' voice

"

When you have 300 prospects which hold 80% of your entire sales potential, the only thing you need to figure out is how to maximize the quality of the outreach.

"
Founder
Founder
"

Software isn't a solution for growth. Understanding is. That is how you improve your messaging and targeting across the board.

"

Let's make it really clear

€5 million Lifetime value ×1%close rate=€50K expected value
per meeting
So what matters?

Meeting cost

€150

Click cost

€3,5€

Data cost

€5

These metrics don't matter at all.

The only thing that matters is getting the right meeting.

Any activity that increases the probability of getting the meeting 10% is worth €5,000.

Any activity that increases the probability of closing 1% is worth €50,000.

Quite often one activity can impact both metrics such as creating high quality targeted content.

Action Chain Economics

Hyper-targeted message + multichannel outreach + landing page + video = €2,000 investment

Expected impact: +20% meeting probability | +2.5% closing probability

Account LTVMeeting ValueClosing ValueTotal ValueInvestmentNet ROI
€100,000€1,000€2,500€3,500€2,000+€1,500
€200,000€2,000€5,000€7,000€2,000+€5,000
€500,000€5,000€12,500€17,500€2,000+€15,500
€1,000,000€10,000€25,000€35,000€2,000+€33,000
€5,000,000€50,000€125,000€175,000€2,000+€173,000

Formula: (LTV × 20% × 2.5%) - €2,000 = Net Equity

These are the activites Growth Hacking Partners helps your team with.

Let's do it

The Intelligent Growth System

Principles we sketch out for every client

Understand

Build a foundation of deep understanding of how value is produced in different business scenarios and to different prospects.

Simplify

Reduce all complexity from information, reporting and goals until it is very clear what is expected at the end of the month and why.

Think in Systems

Design principles that help you stay in the right game and win consistently. Prioritize functioning mechanics over projected dreaming.

Things we never ever do

1.

Leave any chance of missing important prospects

2.

Not contact every important prospect in all relevant channels

3.

Not discuss and improve all aspects of our growth operation each month. Except July when absolutely nothing is done.

What we do instead

1

Monthly workshop for hyper targeted messaging and deep understanding of customer scenarios and actual existing prospects

2

Use AI to create targeted messaging and content based on actual high quality conversations and target biography

3

Help your growth team connect their activities to the right data and carry the flame of wisdom so we do not get lost on the way.

The IGS framework in action

How do you know to call us?

High ticket B2B customers
Complex products and services
Market challenger mindset

You can also try this

1

Go to your growth master file and choose the best 300 prospects

2

See what kind of operations you have been doing the last 12 months

3

What were the main obstacles? Getting the meetings? Concept fit? What do the notes say that you should improve in your account based growth approach?

4

What were the main targeted content created and what was the impact?

Just kidding. If you can do all this you probably don't need us.

We think there is an 89% chance that the first step will prove impossible.

The Proof

It took us seven years to truly understand our original insight and actualize it into what we are offering.

It works.

But here are some recent customer comments to bring it all home.

"
IGS has changed our approach to growth. Workshops generate deep understanding of our targets, hyper-targeted messages communicate value to our prospects and for the past two years we have nearly doubled our revenue.
"

— Arttu Kataja

CEO, Evolver Business Solutions

"
I recommend GHP if you need premium concept design, hyper-targeted messaging and actualizing strategic growth initiatives effectively
"

— Iiro Wesslin

VP, Growth and Marketing, Prohoc

"
The best thing about GHP is that they know what to do.
"

—Jani Asikainen

Sales Director, Timmi Software

How to buy?

It's 2026. Let's build a Conquest team.

COMPLETE PORTFOLIO

We take responsibility and lead the system.

GHP operates as your Growth System Lead embedded in your team's weekly rhythm. We lead and produce strategically relevant data, insights, campaigns and content to support your growth operators and help everyone stay on target.

How It Works

GHP
Growth System Lead

Strategy. AI-driven intelligence. Campaign design. Operational execution. We own the system and keep it evolving.

StrategyAI ProspectingCampaignsMessagingExecution
Growth Operators

Your team in the field

The salespeople and marketing people actively executing. We build their campaigns, write their scripts, generate their prospects, and support their weekly workflow.

Pricing scales with the number of operators we support.

Stakeholders

Full visibility, zero cost

Leaders, product people, and decision-makers join the Conquest Team. Full visibility into what's happening. Better decisions, faster.

Always free

The Rhythm

Monthly

Conquest Team Workshop

Strategic recalibration. New market intelligence, campaign performance, AI-generated insights, and direction-setting for the next cycle. This is where we lead.

Weekly

Team Integration

Embedded in your team's operational meeting. Live support, campaign adjustments, prospect prioritization, and keeping execution on track.

Monthly

Results & Review

What worked, what didn't, what's next. Clear performance data, honest assessment, strategic recommendations.

Pricing

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Growth Engine

1-3 growth operators supported

€4,900

/month

For teams with a focused sales effort and a clear target market. One superconsultant running your entire growth system.

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Growth Accelerator

3-5 growth operators supported

€5,900

/month

For teams running more complex sales operations — multiple people in the field, more campaigns to coordinate, more personalization needed.

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Growth Command

6+ growth operators supported

€7,900

/month

The full arsenal. Multiple segments, parallel approaches, larger team coordination. A complete AI-powered growth operating system.

Every Plan Includes

  • Monthly Conquest Team Workshop
  • Weekly integration into your team's rhythm
  • Monthly results & review meeting
  • AI-powered prospect intelligence and scoring
  • Campaign strategy and execution
  • Personalized outreach and script creation
  • Growth System Lead — full strategic ownership

The Math

If your customer lifetime value exceeds €200,000, every qualified meeting has significant expected value. One closed deal can pay for years of Growth Hacking Partners. We build the system that makes those meetings happen and deals close consistently.

removed

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Concept Forge

Clarity on what you're selling and how to communicate it

€20,000+

Both consultants lead intensive workshop series with hand-drawn concept development, stakeholder alignment, and production of compelling sales materials.

DELIVERABLES:

  • Series of workshops
  • Hand-drawn illustrations of the concept ideas
  • Stakeholder alignment documentation
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Conquest Map

Strategic plan for systematically winning your top accounts

€20,000+

Complete intelligence gathering and campaign design for pursuing your most important strategic accounts.

DELIVERABLES:

  • Target account database and prospect data (50-100 accounts)
  • Multi-channel campaign architecture
  • Complete messaging framework
  • Execution playbook and calendar
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IGS Foundation

Full foundation for the Intelligent Growth System

€40,000+

IGS Foundation is our most comprehensive project. It includes everything in the Concept Forge and Conquest Map and adds a TAM(total addressable market) analysis and the creation of a full IGS playbook for the growth team.

DELIVERABLES:

  • Full diagnostic of current state
  • Custom IGS implementation design
  • Technology recommendations
  • Implementation roadmap

Ongoing Services

Continuous partnerships for sustained growth

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Concept Test Lab

For companies testing new products or entering new verticals

€6,900

/month

We help your team to execute high-quality growth experiments to reduce the time to market validation or disqualification.

INCLUDES:

  • 2 workshops per month
  • Rapid concept testing frameworks
  • Market feedback synthesis
  • Messaging refinement
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Account Based Growth

For companies with proven concepts pursuing high-value accounts.

€4,900

/month

We help your team in the systematic pursuit of high-value accounts to make sure that each month the highest value activities are done with great quality.

INCLUDES:

  • Monthly workshop
  • Premium prospect data and research
  • AI-enhanced hyper-targeted messaging
  • AI-enhanced targeted content creation
  • Integration into growth team meetings
  • IGS principles maintenance
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Conquest Team

For companies pursuing strategic market domination

€12,900

/month

We lead your growth operation from strategy to execution. This engagement is designed for scenarios where there is strong market validation and a need to grow quickly.

INCLUDES:

  • 1 day/week embedded with your team
  • Strategic leadership of growth operation
  • Direct campaign oversight
  • Team coaching and development

Targeting Sprints

Focused 2-week engagements combining deep understanding with precise targeting

Each sprint includes two 3-hour workshops in week 1, followed by creation of market-ready materials.

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Title Group Targeting Sprint

Master the art of speaking to different decision-makers

€9,900

Deep dive into how CFOs, CTOs, COOs, and other key decision-makers think differently about your solution. Map their worlds, priorities, and decision criteria.

DELIVERABLES:

  • One-page targeting story connecting value to decision-makers
  • Proprietary insight paper with strategic analysis
  • Title-specific messaging frameworks
  • Tailored call scripts for each title
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Industry Vertical Targeting Sprint

Crack the code of a new vertical or dominate your current one

€9,900

Identify the unique dynamics of your target industry—their language, pain points, buying cycles, and competitive landscape.

DELIVERABLES:

  • One-page vertical targeting story
  • Industry insight paper with strategic analysis
  • Vertical-specific messaging frameworks
  • Industry-tailored call scripts
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Bio-Level Hyper-Targeting Sprint

Individual-level targeting for your most important prospects

€9,900

Create hyper-personalized approaches for specific individuals based on their background, interests, career moves, and public statements.

DELIVERABLES:

  • Individual prospect dossiers (10-20 targets)
  • Personalized outreach strategies per prospect
  • Custom conversation starters and hooks
  • Relationship mapping and warm path analysis

SPRINT STRUCTURE:

  • Week 1: Two 3-hour workshops (Concept Foundation + Targeting Focus)
  • Week 2: Creation and delivery of market-ready materials
FILE #1
Consultant 1

Name

Mikael Markkula

Specialty

Experience

15+ years in B2B SaaS

Superpower

Turning chaos into systems

Bio

Expert in building structured growth operations for high-value B2B companies. Believes in the power of deep customer understanding and systematic execution.

FILE #2
Consultant 2

Name

Olli Montonen

Specialty

Building and testing new concepts

Experience

18 years as entrereneur, 9 years in Growth Marketing & B2B sales

Superpower

Discovering the essential and simplifying to create effective action

Bio

I can drive growth operations and understand what is essential and actionable right now without losing sight of the big picture. Always thinking in systems and the equity of growth activities. Also people tell me I'm a people person.

Can't decide? We'll match you with the right consultant based on your needs.