Accelerate your growth with understanding
Start playing the right game for high ticket B2B and win
Volume Game
Scale & quantity focus
Quality Game
€50K ACV | €200K+ LTV
When deals reach €50K+ annual value or €200K+ lifetime value, everything changes. After this point the only game in town is quality. Data quality. Outreach quality. Sales meeting quality. Closing quality.
Founders' voice
When you have 300 prospects which hold 80% of your entire sales potential, the only thing you need to figure out is how to maximize the quality of the outreach.
"
Software isn't a solution for growth. Understanding is. That is how you improve your messaging and targeting across the board.
"Let's make it really clear
Meeting cost
€150
Click cost
€3,5€
Data cost
€5
These metrics don't matter at all.
The only thing that matters is getting the right meeting.
Any activity that increases the probability of getting the meeting 10% is worth €5,000.
Any activity that increases the probability of closing 1% is worth €50,000.
Quite often one activity can impact both metrics such as creating high quality targeted content.
Action Chain Economics
Hyper-targeted message + multichannel outreach + landing page + video = €2,000 investment
Expected impact: +20% meeting probability | +2.5% closing probability
| Account LTV | Meeting Value | Closing Value | Total Value | Investment | Net ROI |
|---|---|---|---|---|---|
| €100,000 | €1,000 | €2,500 | €3,500 | €2,000 | +€1,500 |
| €200,000 | €2,000 | €5,000 | €7,000 | €2,000 | +€5,000 |
| €500,000 | €5,000 | €12,500 | €17,500 | €2,000 | +€15,500 |
| €1,000,000 | €10,000 | €25,000 | €35,000 | €2,000 | +€33,000 |
| €5,000,000 | €50,000 | €125,000 | €175,000 | €2,000 | +€173,000 |
Formula: (LTV × 20% × 2.5%) - €2,000 = Net Equity
These are the activites Growth Hacking Partners helps your team with.
Let's do itThe Intelligent Growth System
Principles we sketch out for every client
Understand
Build a foundation of deep understanding of how value is produced in different business scenarios and to different prospects.
Simplify
Reduce all complexity from information, reporting and goals until it is very clear what is expected at the end of the month and why.
Think in Systems
Design principles that help you stay in the right game and win consistently. Prioritize functioning mechanics over projected dreaming.
Things we never ever do
Leave any chance of missing important prospects
Not contact every important prospect in all relevant channels
Not discuss and improve all aspects of our growth operation each month. Except July when absolutely nothing is done.
What we do instead
Monthly workshop for hyper targeted messaging and deep understanding of customer scenarios and actual existing prospects
Use AI to create targeted messaging and content based on actual high quality conversations and target biography
Help your growth team connect their activities to the right data and carry the flame of wisdom so we do not get lost on the way.
The IGS framework in action
How do you know to call us?
You can also try this
Go to your growth master file and choose the best 300 prospects
See what kind of operations you have been doing the last 12 months
What were the main obstacles? Getting the meetings? Concept fit? What do the notes say that you should improve in your account based growth approach?
What were the main targeted content created and what was the impact?
Just kidding. If you can do all this you probably don't need us.
We think there is an 89% chance that the first step will prove impossible.
The Proof
It took us seven years to truly understand our original insight and actualize it into what we are offering.
It works.
But here are some recent customer comments to bring it all home.
IGS has changed our approach to growth. Workshops generate deep understanding of our targets, hyper-targeted messages communicate value to our prospects and for the past two years we have nearly doubled our revenue."
— Arttu Kataja
CEO, Evolver Business Solutions
I recommend GHP if you need premium concept design, hyper-targeted messaging and actualizing strategic growth initiatives effectively"
— Iiro Wesslin
VP, Growth and Marketing, Prohoc
The best thing about GHP is that they know what to do."
—Jani Asikainen
Sales Director, Timmi Software
How to buy?
We got two guys. Choose one.
Growth Hacking Partners
When you cross the threshold into high-ticket B2B (€50K+ ACV, €200K+ LTV), everything changes. You stop playing the volume game and start playing the quality game. This is where Growth Hacking Partners operates.
Project Sprints
Strategic engagements to solve specific growth challenges
Concept Forge
Clarity on what you're selling and how to communicate it
€20,000+
Both consultants lead intensive workshop series with hand-drawn concept development, stakeholder alignment, and production of compelling sales materials.
DELIVERABLES:
- •Series of workshops
- •Hand-drawn illustrations of the concept ideas
- •Stakeholder alignment documentation
Conquest Map
Strategic plan for systematically winning your top accounts
€20,000+
Complete intelligence gathering and campaign design for pursuing your most important strategic accounts.
DELIVERABLES:
- •Target account database and prospect data (50-100 accounts)
- •Multi-channel campaign architecture
- •Complete messaging framework
- •Execution playbook and calendar
IGS Foundation
Full foundation for the Intelligent Growth System
€40,000+
IGS Foundation is our most comprehensive project. It includes everything in the Concept Forge and Conquest Map and adds a TAM(total addressable market) analysis and the creation of a full IGS playbook for the growth team.
DELIVERABLES:
- •Full diagnostic of current state
- •Custom IGS implementation design
- •Technology recommendations
- •Implementation roadmap
Ongoing Services
Continuous partnerships for sustained growth
Concept Test Lab
For companies testing new products or entering new verticals
€6,900
/month
We help your team to execute high-quality growth experiments to reduce the time to market validation or disqualification.
INCLUDES:
- •2 workshops per month
- •Rapid concept testing frameworks
- •Market feedback synthesis
- •Messaging refinement
Account Based Growth
For companies with proven concepts pursuing high-value accounts.
€4,900
/month
We help your team in the systematic pursuit of high-value accounts to make sure that each month the highest value activities are done with great quality.
INCLUDES:
- •Monthly workshop
- •Premium prospect data and research
- •AI-enhanced hyper-targeted messaging
- •AI-enhanced targeted content creation
- •Integration into growth team meetings
- •IGS principles maintenance
Conquest Team
For companies pursuing strategic market domination
€12,900
/month
We lead your growth operation from strategy to execution. This engagement is designed for scenarios where there is strong market validation and a need to grow quickly.
INCLUDES:
- •1 day/week embedded with your team
- •Strategic leadership of growth operation
- •Direct campaign oversight
- •Team coaching and development
Targeting Sprints
Focused 2-week engagements combining deep understanding with precise targeting
Each sprint includes two 3-hour workshops in week 1, followed by creation of market-ready materials.
Title Group Targeting Sprint
Master the art of speaking to different decision-makers
€9,900
Deep dive into how CFOs, CTOs, COOs, and other key decision-makers think differently about your solution. Map their worlds, priorities, and decision criteria.
DELIVERABLES:
- •One-page targeting story connecting value to decision-makers
- •Proprietary insight paper with strategic analysis
- •Title-specific messaging frameworks
- •Tailored call scripts for each title
Industry Vertical Targeting Sprint
Crack the code of a new vertical or dominate your current one
€9,900
Identify the unique dynamics of your target industry—their language, pain points, buying cycles, and competitive landscape.
DELIVERABLES:
- •One-page vertical targeting story
- •Industry insight paper with strategic analysis
- •Vertical-specific messaging frameworks
- •Industry-tailored call scripts
Bio-Level Hyper-Targeting Sprint
Individual-level targeting for your most important prospects
€9,900
Create hyper-personalized approaches for specific individuals based on their background, interests, career moves, and public statements.
DELIVERABLES:
- •Individual prospect dossiers (10-20 targets)
- •Personalized outreach strategies per prospect
- •Custom conversation starters and hooks
- •Relationship mapping and warm path analysis
SPRINT STRUCTURE:
- •Week 1: Two 3-hour workshops (Concept Foundation + Targeting Focus)
- •Week 2: Creation and delivery of market-ready materials
Name
Mikael Markkula
Specialty
Experience
15+ years in B2B SaaS
Superpower
Turning chaos into systems
Bio
Expert in building structured growth operations for high-value B2B companies. Believes in the power of deep customer understanding and systematic execution.
Name
Olli Montonen
Specialty
Building and testing new concepts
Experience
18 years as entrereneur, 9 years in Growth Marketing & B2B sales
Superpower
Discovering the essential and simplifying to create effective action
Bio
I can drive growth operations and understand what is essential and actionable right now without losing sight of the big picture. Always thinking in systems and the equity of growth activities. Also people tell me I'm a people person.
Can't decide? We'll match you with the right consultant based on your needs.